Rachel Frenkel BenHanoch, an accomplished product management executive, has a distinguished career in bringing technology products from inception to launch. Her extensive experience includes roles such as Director of Product Operations at AppsFlyer, contributing to the success of a leading mobile attribution and marketing analytics company. She serves as a lecturer at Afeka Tel Aviv Academic College of Engineering and Shenkar's School of Industrial Engineering, where she imparts her vast product management knowledge to students. Previously, as VP of Product at Avo, she led a team of product managers in the development of a logistics SaaS system, while at Kryon (Nintex RPA), she managed strategic roadmapping and hands-on product development in Intelligent Robotic Process Automation. Her resume also includes significant positions at Sweet Inn, Seebo, Powermat Technologies, Telmap, M-Systems, and Alchemedia, where she played a pivotal role in the development of diverse technology solutions. Rachel holds an MBA in Computer Information Systems and Operations, and a B.Sc in Computer Science from The Hebrew University of Jerusalem, and she is certified in Scrum methodologies.